Article: But it's got to be perfect!

I saw an article, actually a blog post, But it's got to be perfect!, by Jonathon Leger, and I think it makes a really good point.

In Internet Marketing, many people (often this includes me) feel that they have to do everything perfectly.  After all, it's people who see their work.  If it isn't good, that will reflect poorly and hurt sales.

Yes, it's true that you don't want to put out crummy work.  However, nobody knows our flaws as well as we do.  In fact, most people aren't interested enough in us to notice our flaws.  They're mostly concerned with what will benefit them.

As long as you keep this in mind--THE BENEFITS--most readers will not care about a misspelled word or three.

If you saw an ad for something that you've wanted to buy for a long time at HALF PRICE, would YOU care about typos or poor sentence structure?

If you're like most people, you're reading that ad to find the store location, phone number, or website address so that you can BENEFIT from this great deal.

Market with that in mind.  Make sure the benefits reach as many people as possible as quickly as possible.

After all, isn't that why you're marketing in the first place?

Don't let needless perfectionism get in the way.

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Marketing: What market do you really want?

Who is your target market?

If you said everyone, I suggest that you look at the most successful businesses.  Even they don't have "everyone" as their market.

I am not providing any true insight here, as many people have said this before me (and you can bet that plenty more people will say it after I do, too).

However, the lesson must not be clear enough, because I hear both beginning and established businesses make this mistake often, like nearly all of the time.  (I did not say that ALL businesses do this, only that I can find a business guilty of this nearly every day, if I try.)

So...Why is it unwise to target everyone?

Internet Marketing vs. Network Marketing vs. E-Commerce

Internet Marketing vs. Network Marketing vs. E-Commerce

During my attempt to begin this club in the Flint-Genesee Area, I have met more resistance than what made sense.  After talking with some people from the area, I think that I might have some idea why this is happening.

People DO NOT KNOW what Internet Marketing is.

Internet Marketing is NOT Network Marketing.  It is also NOT E-Commerce.  It is possible to blend together any of those, but each of these means something different.