Press Releases are an essential part of offsite SEO and are a great way to establish your company brand and your website.
Press release writing is one of the least advertising methods of online marketing; however, it is one of the most effective methods of
marketing. It offers short and long term benefits.
A
press release is something that is written to be read by the news media about an upcoming or past event for them to turn into an article. Another words, a press release comes from you or someone that is writing about you.
However, people tend to mistake press releases as part of the actual news. Most people do NOT know the difference. If you are writing about you or your company, do you think that you might be able to control what is “said” about either?
Press release marketing can be powerful.