Tool: Google Keyword Tool (A Beginner's Guide)

In an earlier post, Keywords: The Amazing Category, I mentioned how important keywords are.

They are important to the Internet Searcher, because they keep the Internet from being littered with too much junk. We all use the Internet, because it usually is such a useful tool to help us find whatever we need. If we kept getting answers to every question, EXCEPT the one we’re asking, we’d stop using the Internet. It would no longer by useful to us or anyone else.

They are important to the Internet Marketer, because it helps us avoid doing a lot of work without there being any chance of giving us the results that we want. Even if we are not lazy, none of us want our work to be wasted.

Understanding keywords help us work more intelligently.

Marketing: What market do you really want?

Who is your target market?

If you said everyone, I suggest that you look at the most successful businesses.  Even they don't have "everyone" as their market.

I am not providing any true insight here, as many people have said this before me (and you can bet that plenty more people will say it after I do, too).

However, the lesson must not be clear enough, because I hear both beginning and established businesses make this mistake often, like nearly all of the time.  (I did not say that ALL businesses do this, only that I can find a business guilty of this nearly every day, if I try.)

So...Why is it unwise to target everyone?